Deep and Sussman's Smart Moves and Smart Moves for People in Charge
gave readers checklists for climbing the corporate ladder and
taking on leadership tasks. Now, teamed with one of the country's
premiere sales-training firms, they apply the same popular,
practical approach to a vital task for any organization: selling.
Whether you're introducing a product, marketing your small
business's services, or selling your boss on a new idea, you'll
benefit from checklists like these: Seven Fears All Buyers Share
Thirteen Ways to Warm Up to Cold Calling Ten Different Ways to Set
Your Asking Price Eight Questions to Help You Sell with Integrity
For training, troubleshooting, and a quick review before every
important call, sales professionals will be sold on Smart Moves for
Selling.
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