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Books > Reference & Interdisciplinary > Communication studies
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An Introduction to Communication (Paperback)
Loot Price: R1,081
Discovery Miles 10 810
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An Introduction to Communication (Paperback)
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Prioritizing brevity and clarity, this textbook introduces the
study of communication through examples and applications of
communication in a variety of contexts. With a unique focus on
diversity and the impact of culture, each chapter opens with a case
study that identifies a communication challenge, which the chapter
addresses throughout, and concludes with questions that respond to
that challenge. A consistent, organized structure with numerous
features including fundamental issues, questions for understanding
and analysis, theoretical insight (examining a particular relevant
theory), and a skill set section, easily guides you through the
foundations of the study of communication. Cross-referencing
between chapters demonstrates the multidimensional nature of
communication and the everyday talk sections demonstrate how each
topic relates to technology, the workplace, or health issues.
Offering a wealth of diverse examples from students' personal,
professional, and online lives, this book teaches skills allowing
students from all academic backgrounds to understand communication.
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