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Primetime Pundits - How Cable News Covers Social Issues (Hardcover)
Loot Price: R2,393
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Primetime Pundits - How Cable News Covers Social Issues (Hardcover)
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Despite the central role of punditry in our contemporary media
environment, research has been slow to examine punditry on cable
news. Deregulation, the advent of cable television, and the rise of
a twenty-four hour news cycle have dramatically transformed the
structure and content of news, paving the way for political pundits
to come to the forefront. Cable news networks, in particular, have
played a critical role in challenging the neutrality of traditional
media through the development of opinion programs that made highly
politicized and entertaining content central to their primetime
coverage. Over the past three decades, these opinionated programs
have become increasingly popular as a programming strategy for
cable news producers seeking to develop novel programming to target
niche audiences. The pundits who pontificate on these programs have
come to dominate our national political dialogue, and play a
significant role in setting the public agenda and influencing
public opinion in the United States. Punditry and pundits lie at
the heart of programming and network changes that have evolved over
the past thirty years. Primetime Pundits: How Cable News Covers
Social Issues explores the ascent of punditry and offers new models
for understanding how social issues are covered-not just by
pundits, but also in the larger changing media landscape.
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