Marketplace Lifestyles in an Age of Social Media: Theory and Methods (Paperback)

This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	August 2012
First published:	2013
Authors:	Lynn R. Kahle • Pierre Valette-Florence
Dimensions:	229 x 152 x 26mm (L x W x T)
Format:	Paperback
Pages:	309
ISBN-13:	978-0-7656-2561-8
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-7656-2561-X
Barcode:	9780765625618

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