Big in Asia - 25 Strategies for Business Success (Paperback, 2nd ed. 2003)

China, India and the rest of Asia is the world's most exciting and dynamic business environments. It's also the most complicated and risky. Can an individual investor or company not just survive but thrive? "Big in Asia," the best selling guide to business in Asia by Michael Backman and Charlotte Butler, provides an unrivalled quantity of practical advice, real case studies and examples on how to do this - how to become Big in Asia. It combines management school theory with the grit of Asian corporate realities. And unlike almost every other business and management guide, it is a book written "for" Asia with due consideration to the regional variations "within" Asia.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	October 2002
First published:	2003
Authors:	M. Backman • C. Butler
Dimensions:	235 x 155 x 24mm (L x W x T)
Format:	Paperback
Pages:	339
Edition:	2nd ed. 2003
ISBN-13:	978-0-230-00027-8
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy
LSN:	0-230-00027-4
Barcode:	9780230000278

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