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Books > Business & Economics > Business & management > Business strategy

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Brand Storming - Managing Brands in the Era of Complexity (Paperback, 1st ed. 2009) Loot Price: R1,790
Discovery Miles 17 900
Brand Storming - Managing Brands in the Era of Complexity (Paperback, 1st ed. 2009): M Fioroni, G Titterton

Brand Storming - Managing Brands in the Era of Complexity (Paperback, 1st ed. 2009)

M Fioroni, G Titterton

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Loot Price R1,790 Discovery Miles 17 900 | Repayment Terms: R168 pm x 12*

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We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2008
First published: 2009
Authors: M Fioroni • G Titterton
Dimensions: 229 x 152mm (L x W)
Format: Paperback
Pages: 223
Edition: 1st ed. 2009
ISBN-13: 978-1-349-30800-2
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-349-30800-5
Barcode: 9781349308002

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