Small corporations are the leading forces in the development of
new technologies, and patents are their most important assets. The
role of patents in joint ventures, funding, marketing, and the
strategic alliances that help small corporations grow and prosper
is inestimable. Heines' book offers executives in small, rising
corporations an in-depth, practical, useful comprehension of the
patent system--the knowledge they need to understand, and work
with, professional patent attorneys. With detailed examples and
scenarios to illustrate legal principles, and with forms and advice
to help develop a corporate patent strategy, the book provides
critical information accessibly in a comprehensible manner and
without dangerous, naive oversimplification. It will quickly prove
useful to corporate decision makers and to academics teaching small
business methods and management.
Among the book's special features is its focus on the
perspective, interests, and special needs of small corporations,
and its abundance of various hypothetical technology scenarios,
illustrating the legal principles that Heines dissects and
analyzes. Another special feature is the balance it strikes between
thouroughness and clarity: it gives a lot of information but in a
way that non-attorneys can easily understand. Heines explains and
illustrates the principles of patent law and describes how to
organize and implement an internal patent policy. He goes on to
show how to accommodate patenting with ongoing research, how to
maintain patent rights while working with outside vendors, how to
distinguish between patenting and freedom-to-operate, and how to
react and respond to the patents of competitors. Also addressed are
the small corporation's need to control costs and ways to make
patenting decisions in a manner that will provide maximum
flexibility in deciding when and where to patent without
relinquishing organizational control.
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