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The Wizard of Washington - Emil Hurja, Franklin Roosevelt, and the Birth of Public Opinion Polling (Paperback, 1st ed. 2002)
Loot Price: R1,469
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The Wizard of Washington - Emil Hurja, Franklin Roosevelt, and the Birth of Public Opinion Polling (Paperback, 1st ed. 2002)
Series: The World of the Roosevelts
Expected to ship within 10 - 15 working days
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Historians have tended to point to John F. Kennedy's 1960 bid for
the presidency as the first time a candidate relied extensively on
public opinion polls to drive a campaign. Polling has come to
define American politics, and is perhaps most clearly embodied in
Bill Clinton, the post poll-driven president in history. Melvin G.
Holli dismisses this notion, however, and reveals that presidential
reliance on public opinion polls dates back to the New Deal Era,
when Franklin Roosevelt employed a first-generation
Finnish-American named Emil Hurja to conduct polls for this 1932
and 1936 presidential campaigns. Holli shows us how Hurja convinced
the Democratic National Committee to allow him to apply the new
science of polling FDR's presidential campaign of 1932. Roosevelt's
triumph at the polls in that year and again in 1936, as well as the
spectacular 1934 Democratic mid-term congressional victory was
legendary. Holli restores Hurja to his rightful place in American
history and politics, showing us that the Washington press corps
were right on target when they dubbed Hurja the 'Wizard of
Washington'.
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