Books > Reference & Interdisciplinary > Communication studies > Research methods
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Understanding Research - Coping with the Quantitative - Qualitative Divide (Paperback)
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Understanding Research - Coping with the Quantitative - Qualitative Divide (Paperback)
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Planning, undertaking and completing a research project - from
dissertations to presentations - can be a daunting undertaking for
any student, involving a number of easily taken mis-steps for those
without adequate guidance. The objective of any research project is
to gather data, analyse it based on your research question and
present your findings and conclusions. For students, having the
right approach to these steps can mean the difference between an
easily handled process resulting in a well argued and presented
project, or panicked flailing, misdirection and confusion. For
those fearful of not getting enough research done, doing it the
wrong way, putting it together incorrectly, or unsure of what the
end result will be, then Understanding Research is an invaluable
guide to getting it right and putting fears to bed. Successfully
completing a research project is a major milestone in most
university degrees, and it should be daunting - although not
unassailable. This book provides students with the guidance
necessary to start, undertake and present their research project in
social science or the humanities. This text addresses: Where do I
start? How do I begin my research and pull it together into a
research question? - takes the student through the process of
project design, starting research and gaining confidence in their
choices Am I Researching the right things? Is it taking me in the
direction I want to go? What direction is it taking me in? -
explores the decision making process at all points of a research
project and the implications of these decisions in the longer term
Am I researching in the right way - should I be conducting
interviews, reading articles or collecting statistical data? -
outlines the practical and philosophical conundrums around specific
techniques for gathering and analysing data Focussed explicitly on
the needs and experiences of students and including a wealth of
practical tips, this work is an essential resource for all students
embarking on a research project. Understanding Research includes:
90 illustrations 2 tables 21 text boxes Glossary Further Reading
guides for each chapter
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