Handbook of Quality-of-Life Research - An Ethical Marketing Perspective (Paperback, Softcover reprint of the original 1st ed. 2001)

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

General

Imprint:	Springer
Country of origin:	Netherlands
Series:	Social Indicators Research Series, 8
Release date:	December 2010
First published:	2001
Authors:	M. Joseph Sirgy
Dimensions:	235 x 155 x 23mm (L x W x T)
Format:	Paperback
Pages:	458
Edition:	Softcover reprint of the original 1st ed. 2001
ISBN-13:	978-90-481-5891-1
Categories:	Books > Social sciences > Sociology, social studies > Social institutions > General Books > Social sciences > Sociology, social studies > Social issues > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Humanities > Philosophy > Topics in philosophy > Ethics & moral philosophy > General Books > Philosophy > Topics in philosophy > Ethics & moral philosophy > General
LSN:	90-481-5891-5
Barcode:	9789048158911

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!