Handbook of Quality-of-Life Research - An Ethical Marketing Perspective (Hardcover, 2001 ed.)

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

General

Imprint:	Springer-Verlag New York
Country of origin:	United States
Series:	Social Indicators Research Series, 8
Release date:	November 2001
First published:	2001
Authors:	M. Joseph Sirgy
Dimensions:	235 x 155 x 25mm (L x W x T)
Format:	Hardcover
Pages:	458
Edition:	2001 ed.
ISBN-13:	978-1-4020-0172-7
Categories:	Books > Social sciences > Sociology, social studies > General Books > Medicine > General issues > Medical equipment & techniques > Medical research Books > Medicine > General issues > Public health & preventive medicine > General
LSN:	1-4020-0172-X
Barcode:	9781402001727

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!