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Books > Social sciences > Sociology, social studies
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Handbook of Quality-of-Life Research - An Ethical Marketing Perspective (Hardcover, 2001 ed.)
Loot Price: R6,585
Discovery Miles 65 850
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Handbook of Quality-of-Life Research - An Ethical Marketing Perspective (Hardcover, 2001 ed.)
Series: Social Indicators Research Series, 8
Expected to ship within 10 - 15 working days
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This handbook provides students of quality-of-life (QOL) research
with an understanding of how QOL research can be conducted from an
ethical marketing perspective - a perspective based on positive
social change. The handbook covers theoretical, philosophical, and
measurement issues in QOL research. The handbook also approaches
selected QOL studies in relation to various populations in various
life domains. The marketing approach is highly pragmatic because it
allows social and behavioral scientists from any discipline to
apply marketing concepts to plan social change and assess the
impact of intervention strategies on the QOL of targeted
populations.
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