A valuable handbook for entering, launching, and growing business
in the United States The U.S. is the best place for business. It
has the biggest economy, wealthiest consumers, ready capital
financing, and a pro-business legal system. Immigrants can attain
their American Dream. However, foreign executives and entrepreneurs
often underestimate the challenges and complexity of doing business
in U.S. markets. Make It in America: How International Companies
and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets
provides valuable insights, useful tools, and practical advice on a
wide range of topics, including: financing, marketing, managing
legal and tax requirements, protecting intellectual property,
working with Americans, and navigating the visa and immigration
system. The book includes case study lessons from businesses that
came to the U.S. from South Korea, Scotland, Italy, India, Germany,
France, England, Denmark, Colombia, Canada, and Australia. Author
Matthew Lee Sawyer is a business and marketing strategist who has
built dozens of successful brands and start-up businesses for both
U.S. and international companies. He is Managing Director of a
global consulting firm and teaches at Columbia University and NYU.
An indispensable resource about doing business in the U.S. for
international business leaders, entrepreneurs, expats, and foreign
students, Make it in America also provides valuable lessons for
Americans who want to learn about the challenges that non-U.S.
nationals face.
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