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Beyond Mobile - People, Communications and Marketing in a Mobilized World (Hardcover) Loot Price: R1,431
Discovery Miles 14 310
Repayment Terms: R134 pm x 12*
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Beyond Mobile - People, Communications and Marketing in a Mobilized World (Hardcover): M. Lindgren, J Jedbratt, E. Svensson

Beyond Mobile - People, Communications and Marketing in a Mobilized World (Hardcover)

M. Lindgren, J Jedbratt, E. Svensson

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Loot Price R1,431 Discovery Miles 14 310 | Repayment Terms: R134 pm x 12*

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The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organizations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: March 2002
First published: 2002
Authors: M. Lindgren • J Jedbratt • E. Svensson
Dimensions: 229 x 152 x 21mm (L x W x T)
Format: Hardcover
Pages: 262
ISBN-13: 978-0-333-98508-3
Categories: Books > Business & Economics > Business & management > Business strategy
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LSN: 0-333-98508-7
Barcode: 9780333985083

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