Case Studies on Social Marketing - A Global Perspective (Hardcover, 1st ed. 2019)

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	March 2019
First published:	2019
Editors:	M. Mercedes Galan Ladero • Helena M. Alves
Dimensions:	235 x 155 x 21mm (L x W x T)
Format:	Hardcover
Pages:	252
Edition:	1st ed. 2019
ISBN-13:	978-3-03-004842-6
Categories:	Books > Business & Economics > Business & management > Business ethics Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-03-004842-X
Barcode:	9783030048426

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