Business Essentials for Strategic Communicators - Creating Shared Value for the Organization and its Stakeholders (Paperback, 1st ed. 2014)

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	December 2014
First published:	2014
Authors:	M. Ragas • E Culp
Dimensions:	216 x 140 x 16mm (L x W x T)
Format:	Paperback
Pages:	211
Edition:	1st ed. 2014
ISBN-13:	978-1-349-48188-0
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Business & management > Business mathematics & systems > General
LSN:	1-349-48188-2
Barcode:	9781349481880

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