Many of women's everyday experiences and pleasures are tied up
inextricably with consumption. In consumer-culture research, it
tends to be the activities and interests of women which take center
stage. This collection provides a wide range of different
perspectives on women as consumers, focusing on popular culture,
including examinations of popular media and their targeting of
female audiences.
Apart from a grounding in feminism the collection does not
present a single view, theoretically; methodologically, or
politically. Its contributors work across a wide range of
disciplines, including cultural and media studies, design history,
and sociolinguistics. What they all have in common is the aim of
understanding women's experiences and struggles in relation to
consumer culture in the 20th century.
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