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Intercultural Communication - An Interdisciplinary Approach: When Neurons, Genes, and Evolution Joined the Discourse (Paperback, 3rd edition) Loot Price: R977
Discovery Miles 9 770
Intercultural Communication - An Interdisciplinary Approach: When Neurons, Genes, and Evolution Joined the Discourse...

Intercultural Communication - An Interdisciplinary Approach: When Neurons, Genes, and Evolution Joined the Discourse (Paperback, 3rd edition)

Mai Nguyen-Phuong-Mai

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Loot Price R977 Discovery Miles 9 770 | Repayment Terms: R92 pm x 12*

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This book is an introduction to Intercultural Communication (IC) that takes into account the much neglected dynamic paradigm of culture in the literature. It posits that culture is not static, context is the driving force for change, and individuals can develop a multicultural mind. It is also the first IC textbook in the field that incorporates insight from evolutionary biology and the newly emerging discipline of cultural neurosciences. Such an interdisciplinary approach provides readers with new angles, encourages critical thinking, and sometimes challenges conventional knowledge in the field. The combination of the author's multicultural academic and journalistic background contributes to a balance of diverse perspectives and world views on cultural theories and discourses. The book is ideal for courses in Intercultural Communication with study cases, discussion topics and class activities.

General

Imprint: Amsterdam University Press
Country of origin: Netherlands
Release date: May 2017
Authors: Mai Nguyen-Phuong-Mai
Dimensions: 234 x 156 x 22mm (L x W x T)
Format: Paperback
Pages: 360
Edition: 3rd edition
ISBN-13: 978-9462985414
Categories: Books > Reference & Interdisciplinary > Communication studies > General
LSN: 9462985413
Barcode: 9789462985414

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