Business analytics has grown to be a key topic in business
curricula, and there is a need for stronger quantitative skills and
understanding of fundamental concepts. This book is intended to
present key concepts related to quantitative analysis in business.
It is targeted to business students, undergraduate and graduate,
taking an introductory core course. Topics covered include
knowledge management, visualization, sampling and hypothesis
testing, regression (simple, multiple, and logistic), as well as
optimization modeling. It concludes with a brief overview of data
mining. Concepts are demonstrated with worked examples.
General
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