Creativity and Strategic Innovation Management - Directions for Future Value in Changing Times (Paperback, 2nd edition)

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes. Revised and updated for a second edition, this ground-breaking book now includes: A new section on contemporary themes in innovation management, such as the use of social media and sustainability. More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management. More international cases and real life examples. The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	March 2017
First published:	2017
Authors:	Malcolm Goodman • Sandra M Dingli
Dimensions:	246 x 174 x 19mm (L x W x T)
Format:	Paperback
Pages:	326
Edition:	2nd edition
ISBN-13:	978-1-138-67510-0
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management of specific areas > Research & development management Promotions
LSN:	1-138-67510-5
Barcode:	9781138675100

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