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Big Data Analytics - Digital Marketing and Decision-Making (Hardcover) Loot Price: R2,310
Discovery Miles 23 100
Repayment Terms: R216 pm x 12*
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Big Data Analytics - Digital Marketing and Decision-Making (Hardcover): Mansaf Alam, Kiran Chaudhary

Big Data Analytics - Digital Marketing and Decision-Making (Hardcover)

Mansaf Alam, Kiran Chaudhary

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Loot Price R2,310 Discovery Miles 23 100 | Repayment Terms: R216 pm x 12*

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Presents concepts of data for business decision making as well as algorithms and models used to analyze data used to solve business problems. Use data analytics to inform decisions related to product price and possession utilities Market products on the basis of consumer analytics

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Release date: November 2022
First published: 2023
Editors: Mansaf Alam • Kiran Chaudhary
Dimensions: 234 x 156 x 25mm (L x W x T)
Format: Hardcover
Pages: 246
ISBN-13: 978-1-03-231030-5
Categories: Books > Business & Economics > Economics > General
Books > Science & Mathematics > Mathematics > Probability & statistics
Books > Computing & IT > General theory of computing > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Computing & IT > Applications of computing > Databases > General
LSN: 1-03-231030-8
Barcode: 9781032310305

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