Strategies in Sports Marketing - Technologies and Emerging Trends (Hardcover, New)

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilising emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organisations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Release date:	April 2014
First published:	May 2014
Editors:	Manuel Alonso Dos Santos
Dimensions:	229 x 152 x 30mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	323
Edition:	New
ISBN-13:	978-1-4666-5994-0
Categories:	Books > Business & Economics > Industry & industrial studies > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4666-5994-7
Barcode:	9781466659940

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