The application of marketing concepts to sports products and
services is vital to the success of the industry. When appealing to
the target audience of an event, it is essential to construct a
strong marketing plan by utilising emergent technologies and
strategies. Strategies in Sports Marketing: Technologies and
Emerging Trends provides relevant information on the marketing
strategies and marketing trends of sporting events by highlighting
the plans and tactical operations that sports organisations conduct
when integrating marketing strategies. This publication is a
comprehensive reference source for students, researchers,
academicians, professionals and practitioners, as well as
scientists and executive managers interested in the marketing
strategies of sporting events.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
