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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Communication Power (Hardcover)
Loot Price: R1,734
Discovery Miles 17 340
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Communication Power (Hardcover)
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We live in the midst of a revolution in communication technologies
that affects the way in which people feel, think, and behave. The
media have become the space where power strategies are played out.
In the current technological context mass communication goes beyond
traditional media and includes the Internet and mobile
communication.
In this wide-ranging and powerful book, Manuel Castells analyses
the transformation of the global media industry by this revolution
in communication technologies. He argues that a new communication
system, mass self-communication, has emerged, and power
relationships have been profoundly modified by the emergence of
this new communication environment. Created in the commons of the
Internet this communication can be locally based, but globally
connected. It is built through messaging, social networks sites,
and blogging, and is now being used by the millions around the
world who have access to the Internet.
Drawing on a wide range of social and psychological theories,
Castells presents original research on political processes and
social movements. He applies this analysis to numerous recent
events--the misinformation of the American public on the Iraq War,
the global environmental movement to prevent climate change, the
control of information in China and Russia, Barak Obama's
internet-based presidential campaigns, and (in this new edition)
responses to recent political and economic crises such as the Arab
Spring and the Occupy movement. On the basis of these case studies
he proposes a new theory of power in the information age based on
the management of communication networks
Justly celebrated for his analysis of the network society, Castells
here builds on that work, offering a well grounded and immensely
challenging picture of communication and power in the 21st century.
This is a book for anyone who wants to understand the dynamics and
character of the modern world.
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