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Communication Power (Paperback, 2nd Revised edition)
Loot Price: R692
Discovery Miles 6 920
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Communication Power (Paperback, 2nd Revised edition)
Expected to ship within 9 - 15 working days
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We live in the midst of a revolution in communication technologies
that affects the way in which people feel, think, and behave. The
media have become the space where power strategies are played out.
In the current technological context mass communication goes beyond
traditional media and includes the Internet and mobile
communication. In this wide-ranging and powerful book, Manuel
Castells analyses the transformation of the global media industry
by this revolution in communication technologies. He argues that a
new communication system, mass self-communication, has emerged, and
power relationships have been profoundly modified by the emergence
of this new communication environment. Created in the commons of
the Internet this communication can be locally based, but globally
connected. It is built through messaging, social networks sites,
and blogging, and is now being used by the millions around the
world who have access to the Internet. Drawing on a wide range of
social and psychological theories, Castells presents original
research on political processes and social movements. He applies
this analysis to numerous recent events-the misinformation of the
American public on the Iraq War, the global environmental movement
to prevent climate change, the control of information in China and
Russia, Barak Obama's internet-based presidential campaigns, and
(in this new edition) responses to recent political and economic
crises such as the Arab Spring and the Occupy movement. On the
basis of these case studies he proposes a new theory of power in
the information age based on the management of communication
networks Justly celebrated for his analysis of the network society,
Castells here builds on that work, offering a well grounded and
immensely challenging picture of communication and power in the
21st century. This is a book for anyone who wants to understand the
dynamics and character of the modern world.
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