Cruising - A Guide to the Cruise Line Industry (Paperback, 2nd edition)

Comprehensive profiles of two dozen cruise lines, a study of cruises by their geographic itineraries, and an insider's view of cruise sales, marketing, and operations make this the only guide needed for learning how to succeed in the cruise industry. The content has been written in a magazine-style manner, making it easy and fun to read. And the author has applied a number of educational strategies, lending to Cruising's easy learning manner. Particular attention is placed on key terms and phrases for better comprehension, activities and discussion items reinforce the concepts, and photos, graphics, and sidebars illustrate each chapter's content. Dozens of leading industry professionals-including several cruise line presidents-have reviewed this material, ensuring that it reflects real-world insights into the business.

General

Imprint:	Delmar Cengage Learning
Country of origin:	United States
Release date:	August 2003
First published:	2004
Authors:	Marc Mancini
Dimensions:	278 x 218 x 12mm (L x W x T)
Format:	Paperback
Pages:	236
Edition:	2nd edition
ISBN-13:	978-1-4018-4006-8
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Promotions
LSN:	1-4018-4006-X
Barcode:	9781401840068

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