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Books > Language & Literature > Language & linguistics > Semantics (meaning)
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Messages, Signs, and Meaning - A Basic Textbook in Semiotics and Communication Theory (Paperback, 3rd Revised edition)
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Messages, Signs, and Meaning - A Basic Textbook in Semiotics and Communication Theory (Paperback, 3rd Revised edition)
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This text is designed to provide a basic introduction to semiotics
and communication theory, with plenty of examples from, and
applications to, popular culture. It aims to make accessible the
technical and often abstruse subject matter of sign theory in
practical ways, with illustrations in such areas as myth.
storytelling, television, advertising, clothing, and architecture.
Without overwhelming, this introduction allows students and
interested general readers to get a comprehensive look at what
semiotics and communication theory are all about. Messages, Signs,
and Meanings can be used directly in introductory courses in
semiotics, communications, media, or culture studies. Additionally,
it can be used in courses dealing with cognate areas of
investigation (psychology, mythology, education, literary studies,
anthropology, linguistics) as a complementary or supplementary
text. The text builds upon what readers already known intuitively
about signs and then leads them to think critically about the world
in which they live--a world saturated with images of all kinds that
a basic knowledge of semiotics can help filter and deconstruct. The
text also provides opportunities for readers to do "hands-on"
semiotics through the exercises and questions for discussion that
accompany each chapter. Biographical sketches of the major figures
in the field are also included, as is a convenient glossary of
technical terms. The overall plan of the book is to illustrate how
message-making and meaning-making can be studied from the specific
vantage point of the discipline of semiotics. This third edition
also includes updated discussions of information technology
throughout, focusing especially on howmeanings are now negotiated
through such channels as websites. chat rooms, and instant
messages.
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