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Of Cigarettes, High Heels, and Other Interesting Things - An Introduction to Semiotics (Paperback, 3rd ed. 2018)
Loot Price: R1,290
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Of Cigarettes, High Heels, and Other Interesting Things - An Introduction to Semiotics (Paperback, 3rd ed. 2018)
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This book deals with one the most interesting aspects of human
life-the search for meaning. It discusses how the science of
semiotics is equipped to provide insight on what meaning is and how
we produce it. Why is it that certain people routinely put their
survival at risk by smoking? Why is it that some women make
locomotion difficult for themselves by donning high-heel footwear?
Are there unconscious forces at work behind such strange behaviors?
This book will attempt to answer such questions by claiming that
these behaviors are meaningful in culture-specific ways. The
discipline that studies such behaviors and their relation to
meanings is called semiotics. Semiotics probes the human condition
in its own peculiar way, by unraveling the meanings of signs, which
motivate not only the wearing of high heel shoes, but also the
construction of words and art forms. Now in its third edition, this
landmark introduction to semiotics has been updated with a wealth
of new content, focusing on the many developments in digital
culture since the previous edition. With the addition of topics
such as memes, Selfies, social media profiles, and even Mafia
discourse, the new edition comprehensively covers new trends in
culture while streamlining treatments of basic semiotics contents.
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