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The Quest for Meaning - A Guide to Semiotic Theory and Practice (Paperback, 2nd ed.)
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The Quest for Meaning - A Guide to Semiotic Theory and Practice (Paperback, 2nd ed.)
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Dating back to antiquity, semiotics is both a "technique" and a
"science" that aims to understand the nature of meaning. An
academic discipline in its own right, semiotics uses signs, such as
words and symbols, to think, communicate, reflect, transmit, and
preserve knowledge. Since the initial publication of The Quest for
Meaning in 2007, the world has changed dramatically with the advent
of online culture, new technologies, and new ways of making signs
and symbols. Updated to reflect these many changes, the second
edition includes a comprehensive chapter on the use of semiotics in
the Internet age. Written in a student-friendly style, featuring
examples from everyday life, the book explains what semiotics is
all about and why it is so important for gaining insights into our
elusive and mysterious human nature.
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