Understanding Media Semiotics (Hardcover, 2nd edition)

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

General

Imprint:	Bloomsbury Academic
Country of origin:	United Kingdom
Release date:	November 2018
Authors:	Marcel Danesi
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover - Cloth over boards / With dust jacket
Pages:	312
Edition:	2nd edition
ISBN-13:	978-1-350-06417-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Communication studies > Semiology Promotions
LSN:	1-350-06417-3
Barcode:	9781350064171

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