Media semiotics is a valuable method of focusing on the hidden
meanings within media texts. This new edition brings Understanding
Media Semiotics fully up to date and is written for students of the
media, of linguistics and those interested in studying the
ever-changing media in more detail. Offering an in-depth guide to
help students investigate and understand the media using semiotic
theory, this book assumes little previous knowledge of semiotics or
linguistics, avoiding jargon and explaining the issues step by
step. With in-depth case studies, practical accounts and directed
further reading, Understanding Media Semiotics provides students
with all the tools they need to understand semiotic analysis in the
context of the media. Semiotic analysis is sometimes seen as
complicated and difficult to understand; Marcel Danesi shows that
on the contrary it can be readily understood and can greatly enrich
students' understanding of media texts, from print media right
through to the internet and apps.
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