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Books > Social sciences > Sociology, social studies > Social research & statistics
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Social and Behavioral Research and the Internet - Advances in Applied Methods and Research Strategies (Hardcover, New)
Loot Price: R4,600
Discovery Miles 46 000
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Social and Behavioral Research and the Internet - Advances in Applied Methods and Research Strategies (Hardcover, New)
Series: European Association of Methodology Series
Expected to ship within 12 - 19 working days
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Highlighting the progress made by researchers in using Web-based
surveys for data collection, this timely volume summarizes the
experiences of leading behavioral and social scientists from Europe
and the US who collected data using the Internet. Some chapters
present theory, methodology, design, and implementation, while
others focus on best practice examples and/or issues such as data
quality and understanding paradata. A number of contributors
applied innovative Web-based research methods to the LISS panel of
CentERdata collected from over 5,000 Dutch households. Their
findings are presented in the book. Some of the data is available
on the book website. The book addresses practical issues such as
data quality, how to reach difficult target groups, how to design a
survey to maximize response, and ethical issues that need to be
considered. Innovative applications such as the use of biomarkers
and eye-tracking techniques are also explored. Part 1 provides an
overview of Internet survey research including its methodologies,
strengths, challenges, and best practices. Innovative ways to
minimize sources of error are provided along with a review of
mixed-mode designs, how to design a scientifically sound
longitudinal panel and avoid sampling problems, and address ethical
requirements in Web surveys. Part 2 focuses on advanced
applications including the impact of visual design on the
interpretability of survey questions, the impact survey usability
has on respondents' answers, design features that increase
interaction, and how Internet surveys can be effectively used to
study sensitive issues. Part 3 addresses data quality, sample
selection, measurement and non-response error, and new applications
for collecting online data. The issue of underrepresentation of
certain groups in Internet research and the measures most effective
at reducing it are also addressed. The book concludes with a
discussion of the importance of paradata and the Web data
collection process in general, followed by chapters with innovative
experiments using eye-tracking techniques and biomarker data. This
practical book appeals to practitioners from market survey research
institutes and researchers in disciplines such as psychology,
education, sociology, political science, health studies, marketing,
economics, and business who use the Internet for data collection,
but is also an ideal supplement for graduate and/or upper level
undergraduate courses on (Internet) research methods and/or data
collection taught in these fields.
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