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Entrepreneurship, Innovation and Sustainability (Hardcover)
Loot Price: R4,146
Discovery Miles 41 460
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Entrepreneurship, Innovation and Sustainability (Hardcover)
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This book addresses the intersection of entrepreneurship,
innovation and sustainability (EIS), presenting high-quality
research illuminating the relationship between the three fields.
The EIS nexus is particularly relevant from a European point of
view given the focus of the European Commission on corporate social
responsibility (CSR) and sustainability, as well as their prominent
role the European Union in general. Also, the rapid economic growth
witnessed especially in the BRIC countries in recent years requires
that firms reconcile sustainability aspects with profitability and
innovation, and entrepreneurs are seen as key diffusers of these
aims. Sustainability requires both radical and incremental
innovation at many different levels (technology, product, process,
system). In many cases, such innovations come from small and
medium-sized enterprises and so the role of the entrepreneur is key
to their success.
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