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Newspaper-Real Estate Schemes of the 1920s - Pell Lake and Other Vacation Colonies for Working Class Subscribers (Paperback)
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Newspaper-Real Estate Schemes of the 1920s - Pell Lake and Other Vacation Colonies for Working Class Subscribers (Paperback)
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In the 1920s, newspapers and real estate developers colluded in a
scheme to sell tiny vacation lots to subscribers. A zealous
advertising campaign spawned a land-buying frenzy that sprouted
dozens of waterfront summer colonies across the country. The
resulting legal, social and environmental mayhem caused some of
these communities to disappear or be drastically altered in
character, while others managed to survive more or less intact.
Drawing on newspaper accounts of the day, this book explores how
the scheme eluded accusations of fraud, creating an assembly line
for middle class resorts through a lucrative merger of real estate
and journalism. Pell Lake, Wisconsin, serves as a case study that
yields the best evidence it was all a scam. Told here for the first
time, the story of this unusual alliance and the communities it
created offers lessons for today's entrepreneurs, journalists,
advertisers, real estate developers, environmentalists and anyone
who has ever lived in a resort community.
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