A Practical Guide to Enrollment and Retention Management in Higher Education (Hardcover)

Practical and applicable suggestions are given to the reader on how to write and implement a marketing plan, how to design effective publications, and the role of advertising in college enrollment. The author stresses the importance of financial aid in enrollment and retention management. Suggestions are given on how to integrate financial aid into the marketing, admissions, and retention management programs. The elements of an effective financial counseling and debt management program are given. The importance of retention management in enrollment management and the elements of a successful retention management program provide the reader with suggestions on how to integrate the two programs. The inclusion of over 40 retention management suggestions offers higher education administrators a practical formula for implementing effective retention management programs.

General

Imprint:	Praeger Publishers Inc
Country of origin:	United States
Release date:	September 1998
First published:	September 1998
Authors:	Marguerite J. Dennis
Dimensions:	234 x 156 x 11mm (L x W x T)
Format:	Hardcover
Pages:	160
ISBN-13:	978-0-89789-591-0
Categories:	Books > Social sciences > Education > Organization & management of education > General Books > Social sciences > Education > Higher & further education > General Promotions
LSN:	0-89789-591-6
Barcode:	9780897895910

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