Leading the Narrative - The Case for Strategic Communicaton (Hardcover)

The Strategy of Communication is a primer on the art and science of strategic communication, covering the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organisations, or military units. About the Author Maj. Gen. Mari K. Eder is a career public relations and communications professional in the U.S. Army with over 30 years of diverse communications experience with the Department of Defence. She is recognised internationally as an expert in strategic communication and has lectured and written extensively on the subject, both in the U.S and Europe.

General

Imprint:	Naval Institute Press
Country of origin:	United States
Release date:	December 2011
First published:	December 2011
Authors:	Mari K. Eder
Dimensions:	230 x 152 x 17mm (L x W x T)
Format:	Hardcover
Pages:	192
ISBN-13:	978-1-61251-047-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > Business communication & presentation > General
LSN:	1-61251-047-7
Barcode:	9781612510477

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