This volume analyses the very first community-based enterprise
active in the herbal sector in India, the Gram Mooligai Company
Limited (GMCL). The analysis presented in this volume demonstrates
that the GMCL example provides a unique model of how a
community-based enterprise could represent an alternative and
promising model for development of local communities. It is an
unconventional form of entrepreneurship, in that it is based on
regarding collective and individual interests as fundamentally
complementary, and viewing communal values and the notion of the
common good as essential elements in venture creation.
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