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Books > Social sciences > Psychology > Social, group or collective psychology
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Image Bite Politics - News and the Visual Framing of Elections (Hardcover)
Loot Price: R1,516
Discovery Miles 15 160
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Image Bite Politics - News and the Visual Framing of Elections (Hardcover)
Series: Series in Political Psychology
Expected to ship within 10 - 15 working days
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Image Bite Politics is the first book to systematically assess the
visual presentation of presidential candidates in network news
coverage of elections and to connect these visual images with
shifts in public opinion. Presenting the results of a comprehensive
visual analysis of general election news from 1992-2004,
encompassing four presidential campaigns, the authors highlight the
remarkably potent influence of television images when it comes to
evaluating leaders. The book draws from a variety of disciplines,
including political science, behavioral biology, cognitive
neuroscience, and media studies, to investigate the visual framing
of elections in an incisive, fresh, and interdisciplinary fashion.
Moreover, the book presents findings that are counterintuitive and
challenge widely held assumptions--yet are supported by systematic
data. For example, Republicans receive consistently more favorable
visual treatment than Democrats, countering the conventional wisdom
of a "liberal media bias"; and image bites are more prevalent, and
in some elections more potent, in shaping voter opinions of
candidates than sound bites. Finally, the authors provide a
foundation for promoting visual literacy among news audiences and
bring the importance of visual analysis to the forefront of
research.
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