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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries
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Open Innovation in the Food and Beverage Industry (Hardcover, New)
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Open Innovation in the Food and Beverage Industry (Hardcover, New)
Series: Woodhead Publishing Series in Food Science, Technology and Nutrition
Expected to ship within 10 - 15 working days
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Food and beverage companies are increasingly choosing to enhance
internal idea development by pursuing an open innovation approach,
allowing the additional exploitation of external ideas and paths to
market. Drawing on a range of important case studies, Open
innovation in the food and beverage industry investigates the
challenges and opportunities afforded by the incorporation of open
innovation into the food industry.
Part one provides a comprehensive overview of the changing nature
of innovation in the food and drink industry, acknowledging trends
and considering the implications and impact of open innovation.
Part two then reviews the role of partners and networks in open
innovation, with collaboration, co-creation of value with
consumers, the effectiveness of cluster organizations and the
importance of network knowledge all discussed, before part three
goes on to explore the establishment and varied management aspects
of open innovation partnerships and networks. Finally,
open-innovation tools, processes and managerial frameworks are the
focus of part four, with discussion of the development, application
and psychology of a range of initiatives.
With its distinguished editor and international team of expert
contributors, Open innovation in the food and beverage industry is
a unique guide to the implementation and management of open
innovation for all food industry professionals involved in
management, research and product development, as well as academics
with an interest in open innovation across all industries.
Investigates the challenges and opportunities afforded by the
incorporation of open innovation into the food industryProvides a
comprehensive overview of the changing nature of innovation in the
food and drink industry and reviews the role of partners and
networks in open innovationExplores the establishment and varied
management aspects of open innovation partnerships and networks and
discusses the development, application and psychology of a range of
initiatives"
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