Learn the relationship-building secrets that lead to lifelong
clients, repeat customers, and endless referrals
In today's commoditized marketplace, no matter what product or
service you sell, there's probably someone somewhere able to offer
it cheaper, faster, and maybe even better. So how do you
differentiate yourself from your competitors? "The Connectors"
shows that the only thing that truly sets you apart is the quality
of your relationships with your clients and customers.
Everyone knows that relationships are important in business. Yet
most people would admit that their relationships could be
better--but don't spend time working on the underlying skills. This
book explains how to develop better, more profitable
connections--as illustrated proven by some of the world's most
successful professionals. Even if you're not a "people person," you
can dramatically grow your business or your career through a few
simple approaches to relationship-building.
"The Connectors" presents a five-step methodology that lead to
lifelong clients, repeat customers, and endless referrals. Inside,
you'll learn how to: Stop networking and start truly
connectingCreate an avalanche of referrals and an army of happy
customersBecome a "connector," even if you've never been a "people
person"Find your social IQ--and improve itPut relationship-building
principles to work dailyFocus on others and reap the rewards
yourselfAsk the right questions--and sell without
sellingDifferentiate yourself through the impact you have on
others
In "The Connectors," Maribeth Kuzmeski, founder of Red Zone
Marketing, LLC, and consultant to Fortune 500 firms, shows you how
to build profitable, long-lasting business relationships.
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