This book interprets rhetorical style within a theoretical frame,
and it aims to give a more unifying account than has been given in
most publications on style. The aim is to establish the concept of
rhetorical style that will not only achieve a greater conceptual
consensus, but also help make it both powerful and useful in line
with other concepts in the practical and critical disciplines of
rhetoric. The examination of rhetorical style is aimed at
conceptual development based on theoretical reflection and
rhetorical analysis. The goal is to achieve a clearer understanding
of some of the ways in which rhetorical style supplies the
conceptual frameworks for reflecting, perceiving, arguing, and
gaining influence in practical life.
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