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Impacts and Strategic Outcomes from Non-mega Sport Events for Local Communities (Paperback)
Loot Price: R1,375
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Impacts and Strategic Outcomes from Non-mega Sport Events for Local Communities (Paperback)
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Do small- and medium-sized sporting events affect the overall
wellbeing of people living in the host community? If so, how they
do they affect local life? This book specifically addresses the
strategic choices that host communities make when hosting non-mega
sporting events, and looks at the outcomes of those choices. The
contributions to this study assess a variety of tangible and
intangible effects, including the economic and social impacts, and
the effect on tourism and participation in sport. It contains
analysis of a variety of events, including spectator and
participant events, single-sport and multi-sport events, and
one-day and multi-day events, all hosted in different types of
cities and communities around the globe. Overall, this book
identifies and extends our understanding of the nature, management,
and implications of non-mega sporting events. The impacts and
strategic outcomes highlighted here have practical value for sport
event management and strategy, and advance our understanding of the
economic and social consequences of hosting an event. This book was
originally published as a special issue of European Sport
Management Quarterly.
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