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Petrocinema - Sponsored Film and the Oil Industry (Hardcover)
Loot Price: R3,623
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Petrocinema - Sponsored Film and the Oil Industry (Hardcover)
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Petrocinema presents a collection of essays concerning the close
relationship between the oil industry and modern media-especially
film. Since the early 1920s, oil extracting companies such as
Standard Oil, Royal Dutch/Shell, ConocoPhillips, or Statoil have
been producing and circulating moving images for various purposes
including research and training, safety, process observation, or
promotion. Such industrial and sponsored films include
documentaries, educationals, and commercials that formed part of a
larger cultural project to transform the image of oil exploitation,
creating media interfaces that would allow corporations to
coordinate their goals with broader cultural and societal concerns.
Falling outside of the domain of conventional cinema, such films
firmly belong to an emerging canon of sponsored and educational
film and media that has developed over the past decade.
Contributing to this burgeoning field of sponsored and educational
film scholarship, chapters in this book bear on the intersecting
cultural histories of oil extraction and media history by looking
closely at moving image imaginaries of the oil industry, from the
earliest origins or "spills" in the 20th century to today's post
industrial "petromelancholia."
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