This entirely revised and updated third edition of Market Entry
Strategies continues to combine the profound explanation of
internationalization theories and concepts with real-life firm
cases. Reviewing the readers' valuable feedback from successful
previous editions this version targets to improve the readability.
New firm cases of Delivery Hero and Tesla contribute to broaden the
books' industry focus. Particular attention is paid on the case
studies developed to exercise in light of business practice what is
theoretically taught and explained in the textbook. Through its
link to digital learning tools such as charts available to the
public at YouTube this new edition provides best pre-requisites for
distance learning environments.
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