|
Books > Business & Economics > Economics
|
Buy Now
Strategic Perspectives in Destination Marketing (Paperback)
Loot Price: R4,608
Discovery Miles 46 080
|
|
|
Strategic Perspectives in Destination Marketing (Paperback)
Expected to ship within 10 - 15 working days
|
The marketing of a destination necessitates effective strategic
planning, decision making and organization. Notwithstanding, the
destination managers should possess relevant knowledge and
understanding on traditional and contemporary marketing channels to
better engage with prospective visitors. Strategic Perspectives in
Destination Marketing is a collection of innovative research on the
methods and applications of branding in the tourism, travel, and
hospitality industry sectors. This book provides students and
practitioners with a good understanding of the tourism marketing
environment, destination branding, pricing of tourism products,
tourism distribution channels, e-tourism, as well as on sustainable
and responsible tourism practices, among other topics. It explores
the socio-economic, environmental, and technological impacts of
tourism through various regional-focused empirical studies and
contemporary discussions. This book is ideally designed for
managers, travel agents, tourism professionals, executives,
marketing agencies, academicians, researchers, and graduate-level
students seeking current research on the applications of branding
strategies in the tourism sector.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
(1)
