Social media has become an inescapable part of academic life. It
has the power to transform scholarly communication and offers new
opportunities to publish and publicise your work, to network in
your discipline and beyond and to engage the public. However, to do
so successfully requires a careful understanding of best practice,
the risks, rewards and what it can mean to put your professional
identity online. Inside you'll find practical guidance and
thoughtful insight on how to approach the opportunities and
challenges that social media presents in ways that can be
satisfying and sustainable as an academic. The guide has been
updated throughout to reflect changes in social media and digital
thinking since the last edition, including: The dark side of social
media - from Trump to harassment Emerging forms of multimedia
engagement - and how to use to your advantage Auditing your online
identity - the why and how Taking time out - how to do a social
media sabbatical. Visit Mark's blog for more insights and
discussion on social media academic practice.
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