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Entrepreneurship - Theory, Networks, History (Hardcover)
Loot Price: R3,677
Discovery Miles 36 770
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Entrepreneurship - Theory, Networks, History (Hardcover)
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In this important new book, Mark Casson argues that the fundamental
significance of entrepreneurship requires it be fully integrated
into core social science disciplines such as economics and
sociology, as well as into economic and business history. This book
shows how this can be done. It formalises the role of the
entrepreneur as innovator, risk-taker and judgemental
decision-maker, and relates these functions to the size and growth
of the firm. Mark Casson discusses entrepreneurship as a form of
strategic networking, showing how entrepreneurs gain access to
established networks in order to source information, and then
create their own networks to exploit this information. Applying
these insights to historical evidence leads to a radical
re-interpretation of key issues in economic and business history,
including the emergence of trading companies, the spread of
empires, the rise of the modern corporation and the globalisation
of the firm. This authoritative book by an established scholar is
essential reading for economists, social scientists and historians,
as well as business and management scholars.
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