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On Consumer Culture, Identity, the Church and the Rhetorics of Delight (Paperback)
Loot Price: R1,010
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On Consumer Culture, Identity, the Church and the Rhetorics of Delight (Paperback)
Series: Reading Augustine
Expected to ship within 10 - 15 working days
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The Reading Augustine series presents short, engaging books
offering personal readings of St. Augustine of Hippo's
contributions to western philosophical, literary, and religious
life. Mark Clavier's On Consumer Culture, Identity, The Church and
the Rhetorics of Delight draws on Augustine of Hippo to provide a
theological explanation for the success of marketing and consumer
culture. Augustine's thought, rooted in rhetorical theory, presents
a brilliant understanding of the experiences of damnation and
salvation that takes seriously the often hidden psychology of human
motivation. Clavier examines how Augustine's keen insight into the
power of delight over personal notions of freedom and self-identity
can be used to shed light on how the constant lure of promised
happiness shapes our identities as consumers. From Augustine's
perspective, it is only by addressing the sources of delight within
consumerism and by rediscovering the wellsprings of God's delight
that we can effectively challenge consumer culture. To an age awash
with commercial rhetoric, the fifth-century Bishop of Hippo offers
a theological rhetoric that is surprisingly contemporary and
insightful.
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