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The Greening of Asia - The Business Case for Solving Asia's Environmental Emergency (Hardcover)
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The Greening of Asia - The Business Case for Solving Asia's Environmental Emergency (Hardcover)
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One of Asia's best-respected writers on business and economy, Hong
Kong-based author Mark L. Clifford provides a behind-the-scenes
look at what companies in China, India, Japan, Korea, the
Philippines, Indonesia, Hong Kong, Singapore, and Thailand are
doing to build businesses that will lessen the environmental impact
of Asia's extraordinary economic growth. Dirty air, foul water, and
hellishly overcrowded cities are threatening to choke the region's
impressive prosperity. Recognizing a business opportunity in
solving social problems, Asian businesses have developed innovative
responses to the region's environmental crises. From solar and wind
power technologies to green buildings, electric cars, water
services, and sustainable tropical forestry, Asian corporations are
upending old business models in their home countries and throughout
the world. Companies have the money, the technology, and the people
to act-yet, as Clifford emphasizes, support from the government (in
the form of more effective, market-friendly policies) and the
engagement of civil society are crucial for a region-wide shift to
greener business practices. Clifford paints detailed profiles of
what some of these companies are doing and includes a unique
appendix that encapsulates the environmental business practices of
more than fifty companies mentioned in the book.
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