Fans used to be seen as an overly obsessed fraction of the
audience. In the last few decades, shifts in media technology and
production have instead made fandom a central mode of consumption.
A range of ideas has emerged to explore different facets of this
growing phenomenon. With a foreword by Matt Hills, " Understanding
Fandom" introduces the whole field of fan research by looking at
the history of debate, key paradigms and methodological issues. The
book discusses insights from scholars working with fans of
different texts, genres and media forms, including television and
popular music. Mark Duffett shows that fan research is an emergent
interdisciplinary field with its own key thinkers: a tradition that
is distinct from both textual analysis and reception studies.
Drawing on a range of debates from media studies, cultural studies
and psychology, Duffett argues that fandom is a particular kind of
engagement with the power relations of media culture.
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