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Books > Social sciences > Politics & government > Political activism > Non-governmental organizations (NGOs)
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Celebrity Influence - Politics, Persuasion, and Issue-Based Advocacy (Hardcover)
Loot Price: R765
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Celebrity Influence - Politics, Persuasion, and Issue-Based Advocacy (Hardcover)
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Why should we listen to celebrities like Bono or Angelina Jolie
when they endorse a politician or take a position on an issue? Do
we listen to them? Despite their lack of public policy experience,
celebrities are certainly everywhere in the media, appealing on
behalf of the oppressed, advocating policy change-even, in one
spectacular case, leading the birther movement all the way to the
White House. In this book Mark Harvey takes a close look into the
phenomenon of celebrity advocacy in an attempt to determine the
nature of celebrity influence, and the source and extent of its
power. Focusing on two specific kinds of power-the ability to
"spotlight" issues in the media and to persuade audiences-Harvey
searches out the sources of celebrity influence and compares them
directly to the sources of politicians' influence. In a number of
case studies-such as Jolie and Ben Affleck drawing media attention
to the civil war in the Democratic Republic of Congo; Bob Marley
uniting warring factions in Jamaica; John Lennon networking with
the new left to oppose Richard Nixon's re-election; Elvis Presley
working with Nixon to counter anti-war activism-he details the role
of celebrities working with advocacy groups and lobbying
politicians to affect public opinion and influence policy. A series
of psychological experiments demonstrate that celebrities can
persuade people to accept their policy positions, even on national
security issues. Harvey's analysis of news sources reveals that
when celebrities speak about issues of public importance, they get
disproportionately more coverage than politicians. Further, his
reading of surveys tells us that people find politicians no more or
less credible than celebrities-except politicians from the opposing
party, who are judged less credible. At a time when the
distinctions between politicians and celebrities are increasingly
blurred, the insights into celebrity influence presented in this
volume are as relevant as they are compelling.
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