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Books > Social sciences > Psychology > Social, group or collective psychology
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Conceptual Metaphor in Social Psychology - The Poetics of Everyday Life (Hardcover)
Loot Price: R4,145
Discovery Miles 41 450
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Conceptual Metaphor in Social Psychology - The Poetics of Everyday Life (Hardcover)
Series: Essays in Social Psychology
Expected to ship within 12 - 17 working days
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Total price: R4,165
Discovery Miles: 41 650
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We learn in grade school that metaphor is an ornamental figure of
speech reserved for poets. But we now know that it is also a key
strategy people use to make sense of the world, from basic concepts
like time and causation to the major social issues facing society.
In this book, Mark Landau clarifies with wide-ranging evidence the
many ways conceptual metaphor guides our thoughts and actions,
shining a light on the cognitive underpinnings of social life.
Conceptual Metaphor in Social Psychology synthesizes over
twenty-five years of in-depth research. Drawing from innovative
experiments conducted around the globe, Landau shows conclusively
that individuals and groups use metaphor-often unconsciously-to
grasp abstractions, make judgments and decisions, communicate, and
organize their behavior. Each chapter explores metaphor's
importance for understanding a major topic in social psychology:
social cognition, motivation, culture, the self, interpersonal
relationships, intergroup dynamics, politics, and health. What
emerges is a powerful explanation of how social behavior is shaped
by and reflected in our bodily functioning, cultural context, and
language use. Integrating insights from cognitive linguistics,
anthropology, and personality, this book makes a compelling case
that conceptual metaphor has a pervasive effect on human affairs.
Researchers in social psychology will discover new ways to think
about and investigate these related topics, while students of
psychology will learn about an exciting development in
understanding enduring questions about who we are and how we got
that way.
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