In between Babe Ruth and Michael Jordan there was Joe Namath, one
of the few sports heroes to transcend the game he played. Novelist
and former sports-columnist Mark Kriegel's bestselling biography of
the iconic quarterback details his journey from steel-town pool
halls to the upper reaches of American celebrity-and beyond. The
first of his kind, Namath enabled a nation to see sports as show
biz. For an entire generation he became a spectacle of booze and
broads, a guy who made bachelorhood seem an almost sacred calling,
but it was his audacious "guarantee" of victory in Super Bowl III
that ensured his legend. This unforgettable portrait brings readers
from the gridiron to the go-go nightclubs as Kriegel uncovers the
truth behind Broadway Joe and why his legend has meant so much to
so many.
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